thestoryofmeaningfuluse

A Magazine Capturing the Story of Health- For People, Environment, Economy & Habitat

Publisher’s Letter – Introducing TSOMU Fall Issue – 2011

Letter from the Publisher

Lavinia Weissman

Boulder, Co

@wecarehealth5959595959595959595959

Our next series of articles will focus on “accelerated change.”

9/11 – 10 years later – represents an unfortunate trend in human behavior that occurs immediately after a natural disaster or catastrophe of massive harm.

The 1st responders performed the heroic deed of rescue, recovering the dead and creating some order to the destruction.

But after this initial phase of recovery and response, one has to ask if any leader stepped up to observe, monitor and act on the outgrowth of harm to the people, economy, environment and habitat?  And why was there no response to accelerate the response to this growing harm?

What happened post 9/11?

The Bush Administration, the US EPA Director and Mayor Guiliani assured the public that New York City air quality was fine. We now know that is wrong.

Over the past 10 years, a growing evidence base of medical harm that includes a variety of cancers and pulmonary/lung related diseases and more.

Response to this growing medical evidence data base  has multiplied the frequency with which NY Firefighter and World Trade Center survivors are stricken with pulmonary and lung related disease or encounter cancer and die.

Tom Zeller, a Huffington Post reporter, on 9/9/2011 reported on how this struggle for help for these victims is just beginning to take form 10 years after the collapse of the World Trade Center.

Zeller interviewed John Feal, a retired Ground Zero disabled worker who sustained an injury at the site, offered his perspective post injury that took half his foot;

“I don’t need a doctor or a scientist or 12 years of college and a Ph.D and an MBA — no offense to them — but I don’t need anybody to tell me that 9/11 didn’t cause or did cause cancer,”

Feal’s own struggle to win compensation for his injury prompted him to establish the nonprofit FealGood Foundation to help 9/11 responders cope with the physical, mental and financial fallout of that day. He said he’s getting more and more requests for help from cancer sufferers.

How 9/11 prompted my thought leadership and journalism

After 9/11, I stopped watching mainstream news. I tired  from what I perceived to be unproductive forms of protest, denial and debate.

It was clear to me that the mainstream media audience needed a new form of journalism and post event response that was going to repair or prevent future harm from events like 9/11, Katrina, Haitian Earthquake, tsunamis, hurricane and earthquakes.

Like many other citizens, I concluded that events like these were accelerating because of the denial of the politicians, government officials and commercial business around the world.

The tangible evidence of this acceleration was evident to any American with the new-formed reality that 1 out of 2 Americans now live with a chronic illness sparked or complicated by environmental and chemical toxins.

Based on this observation, I shaped a question from which to grow my investigation and learning:

What does it mean to pay attention and stop denial?

I turned my attention more aggressively to identifying communities of people in business and the public sector that dared to form innovative responses to sustain a future for our children.

Many groups have formed with a mission to discover what it takes to turn the societal impacts of what we do when we go to work, reside in local communities and sustain the health of our family economically.

Each group is building a quality of life that assures us the best health possible, whether we are living, working or dying; and by joining with a learning community, over time each group creates its own “story of meaningful use.”

Sustaining TSOMU Proof of Concept

This past summer, drawing on dialogue with my personal advice network that includes Trina Hoefling  and Bernie Kelly, I developed a monetization model to sustain thestoryofmeaningfuluse.com and its companion page on Facebook.

The model as a business model moves beyond the concept of virtual collaboration to defining partnerships linked to the magazine for public and private educational communities that are shaping through dialogue, inquiry and stories of meaningful use, concrete stories of meaningful use.

What is unique about these communities is that they incubate ideas, build a deliberate and organic discovery process to shape activities of applied learning that impact the health of the environment, economy, people, and habitat

The editorial direction and format for these public and private communities will growing into a live educational journal. The community can report on their learning and the discovery of outcomes and metrics that have shaped out of hard work and investment with the intention for meaningful impact and response to harm from the perspective of the Earth Charter Precautionary Principle.

TSOMU public community access will offer current reports on how these learning communities take shape and archive these communities’ stories of meaningful use (applied learning).

The private communities integrate and contract with me and other associates in TSOMU’s professional community to capture the story of action research learning labs that are structured to accelerate applied learning through the building of trust. This happens in an incubated learning environment that invites accelerated learning through the use of investment and shared resources.

An Innovative Market Ready Publishing Format

For the past 3 years, I have carried out the hard work of proof of concept for this new monetization model for producing a web-based magazine on the web of sustainable value.

For each learning community that TSOMU serves, we will capture the story that brings a project to life through advocacy and inquiry. Trust building is basic to this concept of applied learning.

Over the next year, parallel to shaping the performance of this publishing venture, I will work with representation from all our stakeholders to set up and put to use a performance and accountability system to measure how this magazine contributes to sustainable value of all the communities we serve, public and private.

Our goal is to attract community participation (public and private) and design a form of communication and reporting that is not excessive or confusing to support our readers and clients to do the work that measures tangible impact and outcome.

Why is this of Value Now?

The Secretariat General of the United Nations on 14 July 2011 issued a report on the role and functioning of the UN Global compact.

This 10 year performance review found the membership of the UN Global Compact had failed to build the performance model that embedded sustainability through global companies beyond the walls of corporate headquarters into subsidiaries and the supply chain.

This review followed a report from George Kell, Executive Director of the UNGC, on the impact of UNGC’s 6,000 members over 130 countries.

This performance review of the UNGC’s work over the past 10 years parallel’s the lack of response to the growing harm that has taken form as a result of 9/11.

This assures the intelligence and heart of why the publication of thestoryofmeaningfuluse.com is so timely. The articles featured in this next cycle of publishing include contributions and editorial from

Jochen Kleef, Chairman EcoPoints Asia

Bernie Kelly, Principal, Intelog Health

I hope as our reader, that as you select and read articles that are relevant to you and you will join the dialogue for accelerated change and applied learning that this magazine serves.

Take a minute to add your thoughts  (comments)  to what you think of our agenda and help to build our community of accelerated change to embed sustainability.

Best,
Lavinia Weissman

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