thestoryofmeaningfuluse

A Magazine Capturing the Story of Health- For People, Environment, Economy & Habitat

Archive for December, 2011

Will 2012 be the End to Denial and Obstructing Change?

When Personal Change is not Enough

By Lavinia Weissman

@WeCareHealth4949494949494949494949

New York, New York

At the end of the year, I take some time for reflection. First, I identify people, who have influenced change in my own thinking.  But this year, I have taken stock of people, who have drew me into a conversation that in my opinion is changing the neural landscape in which I live which has been filled with denial. This form of denial is not my own, it is the pervasive denial that is obstructing change that more and more people want for health  that will impact people, environment, economy and habitat.

This trend in my thinking began when I met Peggy LaCerra  on Facebook, through Joan Borysenko.  Peggy is a evolutionary neuroscientist that introduced me to the idea of “neural landscape,” back in June 2010. It has taken me more than a year of time to even feel like I grasp what neural landscape is, since I wrote this post, Changing my Neural Landscape.

Joining Peggy LaCerra in reflections of the heart and brain

Sometime last August, when I was first contacted by James Schwinn from his outreach on Linkedin.com, something began to deepen in my understanding of a neural landscape after a few weeks of chatting in brief bits and bytes and sharing writing with James, that resulted in my writing, Can Sustainable Venture Repair the Social Fabric of the Global and Local Economy?;  followed by What Do People want after OccupyWallStreet.

James pushed me my thought in such a way that it brought me to the door of  a new neural landscape. This landscape began to come to life in the way I related.  At the time, I did not realize the impact on me personally and how I was about to face one of the most challenging changes in my own life. It came to life for me inside very loudly and with great difficulty that I simply could no longer work the pattern of education and career that I had grown out of in the institutional world of non profits, government and commercial enterprise.

What grew inside of me was a level of rejection that was pushing me to walk away from doing anything as usual.  This happened while I was in Boulder, Co. Day be day it got more difficult and in some ways horrifying and hair curling. I am a person of courage and strength. This was not a soup opera or drama , I was completely altering how I think, who I related to and more important redefining myself in many different ways that was bringing into my life many new people who fostered great respect in me.

Learning with James Schwinn

Then through James Schwinn, I met his business partner Charlie Randall. Charlie and I sat in Boulder over tea a few times and he had an impact on me that was different from most.  Our conversation was very personal and quiet; grounded in a form of humility and heart that I cannot describe and maybe few could view and observe.  I left these conversations accepting how difficult life was and just recognizing the painful nastiness that seemed to be growing around me and making my life difficult on a daily basis at an accelerated scale over 5 months time.

Yet, in between honoring my own pain and suffering, I continued to sort through the muck and meier of it all and start to grow a new pattern to find my way out of the other side and slowly come back to life again experiencing some faith and hope, and refusing the same form of courage and strength that got me through so much difficulty from my experiences in the past.

Exploring Life from a New View with Charlie Kendall

 

I have for many years now no matter how bad it gets , get up each day and follow my cues and now after a few months of upheaval, I just got up with less suffering and continue to work my life, my path and follow the rapid appearance of some new cues.

Before leaving Boulder, Co, I met Andrew Lange, N.D and I  spent a lovely day with him that included meeting his life partner, Barbara, a nurse and somatic therapist.

This was an experience I could not translate rapidly.  While I am still absorbing the conversation that Andrew, Barbara and I shared,  Andrew is bringing to life with real time hard work, everything medically that I believe in and value that can transform health as we now know it. He is creating changes in practice that address the complexity of the environment, habitat, economy and all that is challenging people today for personal health.

More important, Andrew has shaken out a form of offering lab tests to people at significantly lower cost through his company, Save on Labs for as much as 60% saving on tests directly organized with patients.

This has moved a legislative activity into action in Rhode Island, where Internet related legislation blocked use of this site to Rhode Island citizens.

Why is this a change to my Neural Landscape?

 

On Friday, December 24, 2011, President Obama told Barbara Walters that he had not fostered an understanding of just how bad the American economy is with the people in this country. It has perpetuated a form of denial, which obstructs change.

The pervasive denial in this country is a neural landscape  that has obstructed and made it difficult for any change agents or capacity builders like myself to do the work we intend.

Being a hero or heroine is not my idea of way to live. Ultimately, people you relate to what help you form a new neural pattern in your unconscious from which you can respond with ease and filter as intuition without “talking about it.”

The truth that I have been pushed to learn and see through all my experiences with downsizing, death and dying and illness is not the life I had planned. But while I could see this truth, I continued to work in the way American told me I had to work and with people who did not have the sincerity to create the change we need.

These past 6 months have pushed me into a very painful leap that is now calming down to foster relationships and create a neural landscape with others who are working to create the change with need out of sincerity and by fostering the right approach.

I feel gifted to know all of them and draw the inspiration I need to build The Story of Meaningful Use and all I do into a platform of change that will move millions of people from the denial we are living with her in America and other forms in other parts of the world.  It will take this scale of change in our unconscious brains  to weave a systemic change that will bring to life around the world the discovery of change that so many want and need.

Happy 2012 to all. I welcome your comments and want to hear from you in how I can serve what I believe in with all of you to continue to expand this new neural landscape of change.

_______________

Author’s bio: Lavinia Weissman is an sustainable market leadership coach, journalist, and publisher of thestoryofmeaningfuluse.com.

As a speaker, she describes the new emerging patterns of markets shaped by sustainable market leaders and the social networks they work with and employ.

As a coach, Lavinia works with all her clients to inspire professional development that assures a person the opportunity to embed sustainability as a leader into the network and culture of people they work with. She has a private practice where she works with women to embrace the experience of chronic illness that challenges their livelihood and form of work.

Is Sanofi Aventitis Moving Beyond the Challenges of Pharma?

As a global health leader will Sanofi Aventis create new sustainable markets of value for health?

By Lavinia Weissman

@WeCareHealth5252525252

New York, New York

Original date of publication on CSRWire Talkback, June 8th, 2011

Greenbiz.com, recently published two important reports by its Chairman and Executive Editor Joel Makower. The first report is an article titled, Green Marketing is Over. Let’s Move On. And the second is a video of Joel’s presentation on the State of Green Business 2011.

After reviewing the report and video, I decided to return to my study of Sanofi Aventis and ask, “Is Sanofi Aventis moving beyond the pharma business model; and will this create new sustainable value markets for health?”

To get at some answers to these questions, I captured a “quick and dirty short list” of Makower’s observations as a framework from which to assess the current state of Sanofi Aventis.

Makower observations:

1. For the most part business is still treading water to build a sustainable economy with out any remarkable progress.

2. While business is treading water, Greenbiz Group doubled its membership, approached by companies they did not know asking to become members. Greenbiz Group now has more than 50 members; Makower sees this as an indicator of hope.

3. Green marketing is in need of makeover. Green marketing initiatives and stories focus primarily on the consumer and what the consumer can buy rather than how companies can create new markets of impact.

4. The key to building new markets is about building new markets for healthy people to live in a healthy world.

Next step: I conducted a quick updated review of Sanofi Aventis to look at their progress over 2010 and what has occurred since the April 2011 completed acquisition of Genzyme. (Links to three previous Talkback posts).

My findings in brief:

With the publication of Sanofi’s 2010 Annual Review, CEO Christopher Viehbacher announced a change to Sanofi’s mission from “to improve the health of as many of the 6.8B people walking the planet as we can”  to focus on a new mission “to becoming a global health leader.”

Viehbacher has outlined three areas of strategy from which to balance its profits with sustainability by focusing attention to resources that:

1.    Increasing innovation as an approach for research and development. September 2010, Sanofi signed a partnership agreement with Dana Farber Cancer Institute’s Belfer Center for clinical trial research. Sanofi has committed an investment in this collaboration of $33M to DFCI over three years. With this investment, Dana Farber gains the right to preclinical, clinical and commercial milestone payment and royalties from sales of commercial products developed by Dana Farber with Sanofi Aventis.

2.    Adapting to future challenges. The company is focused on adapting to the change implied by ongoing translational research and new formats of health education to move beyond the structure of delivering OTC drugs to patients for common ailments and creating new responses to people who suffer from chronic and life threatening illness.

3. Pursuing external growth opportunities. Sanofi has set a goal to explore outside the pharmaceutical framework new forms of treatment platforms that are more affordable and accessible to patients, which opens a broader potential for them beyond the innovation of new drugs.

Sanofi has in recent months introduced a new generation of social media reporting for its Annual Reviews, Sanofi TV and links to Facebook. Within this media constellation, Sanofi offers regular updates on the company, health, professions, responsibility and what is new cross culture, country – and in English and French. Reports update followers from the perspective of all stakeholder interests in CSR, regulation, research, business and advancements for populations of people with specific health needs.

Sanofi through Chris Viehbacher’s leadership has bounded its investment in clinical trials, freeing funds to formulate new platforms of prevention, health education and the development of new, affordable products for the patient that can be easily accessed.

Is Sanofi building a new sustainable market that helps people to be healthy and live in a healthy world? Are they breaking the barrier to the idea that big companies have less success with innovation?

Perhaps Sanofi forging ahead of Novartis, which has accelerated its capability and success with clinical trials or GlaxoSmithKline who is addressing health and poverty in an old format of giving by returning a percentage of profit back to the country in which they do business for a total of $5.4M.

About Lavinia Weissman

Lavinia Weissman (@wecarehealth52525252494949606060) is a sustainable market capacity builder, coach and publisher/editor-in-chief of thestoryofmeaningfuluse.com. As a speaker she describes the new emerging patterns of markets shaped by sustainable market leaders and the social networks they work with and employ. As a coach, Lavinia works with all her clients to inspire a culture of change that builds healthy practices for people within healthy markets.

Talkback Readers: What do you think? Is Sanofi creating new markets for healthy people who want to live in a healthy world with sustainable value? How would you measure this? Weigh in on Talkback!