A Magazine Capturing the Story of Health- For People, Environment, Economy & Habitat


You are invited to subscribe to “The Story of Meaningful Use,” a magazine for sustainable market leaders
and members of their social networks……

A story of “meaningful use” implies that a group of people have come together committed to building a response specific to the harm that is being caused to the environment, planet and people that measures lasting societal impact.

Companies can continue to “survive” the chaos or take the proactive approach and begin initiatives that build on a new format of education that is strategically driven rather than an expert role/job driven organization initiative.

There is a growing dedicated push for building future value by individuals who have been appointed to the position of Chief Sustainability Office (CSO). This professional’s job is to embed sustainable value change that results in accelerating a company’s position as a Sustainable Market Leader.  The best work performed on this basis is not mandated or directed from the top down.

Numerous companies, government agencies and non profits have deployed this capacity building role into their organization structure and outreach into market.  This form of capacity building that the CSO leads has a high regard for strategy and adaptive learning.   The people often recruited for these roles have a high degree of understanding of the market and operation of the institutions for which they work whether a non-governmental organization, government agency or commercial proposition.

In the corporate sector,  CSOs understands that sustainability is based on a simple premise: corporate sustainability is really about business survival: Take the long view, or your business won’t survive in a failing global society or environment. Long-term sustainability affects customers, employees, suppliers, neighbors, partners, governmental bodies, and civil society. If we make our business choices based on how we interact with those stakeholders, then we are promoting sustainability.

The CSO integrates 3 distinct practices to achieve high performance:

1. The CSO focuses on educating and networking value between all stakeholders across sectors that build interaction with nonprofit advocacy organizations, government, and companies within the company supply chain to better serve their customers with products and services that value and translate sustainability as a practice, respecting the environment, health and workforce issues.

2. The CSO’s performance is not measured against predefined assumptions that are job description-focused. The CSO is not chartered to drive an expert agenda of science, human resources, law, finance, marketing or operations. The  of a CSO is more strategic and directional across functions within a company, which enables the CSO to instill a new format and role of education that instills a form of learning that is not about “learning from” but about “learning with.”

3. The CSO has the sovereignty  to successfully lead a culture committed to future value creating by encouraging employees to interact in a chaotic business environment with regard for societal issues, allowing them to develop an understanding of how they can positively influence responsive change to these issues through their work.

Finally, the CSO is a”sensemaker. The sense maker assures a communication style that is inclusive and therefore, reflective of self-generative learning.

Hence, the CSO builds a web of inclusion and outreach based on the value that integrates the discipline of what comprises the practice of corporate citizenship.  This is a form of outreach that is aligned with the principles of the Earth Charter and the Principle of Exercising Precaution to do no harm.”

It is the CSO’s job to address issues that obstruct or prevent the development of sustainable value, like risk management, downsizing and a recessive economy.

The Corporate Responsibility Movement has surrounded itself by engagement that is not always tied to a constructive examination of economic reform that will create new pathways of development critical to forming a rapid response to the threat of environmental degradation, and its impact on health. Also negated is the impact of downsizing and risk management that have constrained the economy and resulted in the credit and foreclosure crises, hence threatening the security of the workforce and therefore, the need for personal security, health and economic sustainability.

Members and subscribers to The Story of Meaningful Use recognize that there are survivors of this economy already working in companies that are not part of the corporate social responsibility movement. These survivors see a need to build and inspire economic driven strategies that create future value.

These companies are working based on a mission to accelerate a rapid response to environment, health and workforce issues. The mission focus and intent is to build a global response to the construction of new emerging markets and  workforce infrastructure that form a sustainable global economy and respond to the distress of local regions due to the harmful practices of financial markets and a growing plight resulting from natural and man-made catastrophes.



  Pushpa Mooljee wrote @

Sustainability Practitioners, CSO’s, Carbon Professionals…all doing the same work under the umbrella of Sustainability are the key to the future of our natural and manufactured worlds.

Education, experience and certification in this new field are essential and are rising demand…..

  thestoryofmeaningfuluse wrote @

Pushpa, thank you so much for joining us. Perhaps you can speak to me in email about writing an article that outlines the best competency and skill set for Carbon Management and if there is any need for leadership training to lead and innovate change.

[…] Jochen Kleef, Chairman EcoPoints Asia […]

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